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livebold jeeperfest

MAY 20, 2023
Bold Rock Cidery - Nellysford, VA

Bold Rock and the LIVE BOLD JeeperFest OPENS TO THE PUBLIC AT 11 AM on Saturday, May 20. The festival is from 11AM - 4 PM. Please DO NOT come early, as the front entrance gate will be closed. Staff will be setting up for the event and parking registered Jeeps in the meadow. Thank you!


Jeeps.® We love them. In fact, we can't get enough of them. So, after a decade of creating amazing running events throughout Virginia's Shenandoah Valley and Rockfish Valley, we decided to scratch another itch – JEEP events.


We launched the LIVE BOLD JeeperFest at Bold Rock Cidery in 2021 to celebrate Extreme Terrain's Go Topless Day®. The inaugural event had over 100 Jeeps mustered in the picturesque meadows of Bold Rock. In 2022 we increased the cap to 225 Jeeps and sold out in 4 days! For 2023, we are increasing the event cap to 300 Jeeps! 


Go Topless Day is a worldwide tradition for the Jeep community to celebrate the start of Spring by taking off their Jeep tops. More than 360 events took place worldwide in 2022 - events ranged from trail cleanups to Jeep parades to show-and-shines. For each event that raises at least $500 for their local 501(c)(3) organization, Barricade Off Road will match $500 to that same organization.

We will be celebrating all day with great live music, delectable food trucks, a Jeep Show & Shine competition, awesome vendors and tasty Bold Rock Hard Cider to make JeeperFest the perfect spring festival!

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For general reference only; subject to change.

SATURDAY, MAY 20, 2023

LIVE BOLD JeeperFest

10 AM - 4 PM


10 AM - 11 AM

Parking and Check-In


12 PM - 3 PM

The Seven Bends Band 

1 PM - 2:30 PM

Judging of Show & Shine registered Jeeps

3 PM

Presentation of Awards & Prizes


Registration for the LIVE BOLD JeeperFest covers one Jeep® Wrangler or Jeep Gladiator and its passengers. Whether your Jeep is stock, tricked out to the hilt, all shined up and show-ready, or ready for a weekend trail ride, there is a category for you! 



  • $35 until May 4, 2023

  • $40 May 6 - May 16

  • $45 May 20

  • Exclusive to Jeep® Wranglers and Gladiators


Includes VIP parking in the Bold Rock meadow,  Show & Shine registration, one commemorative event glass, two Bold Rock hard ciders and direct access to all of your Jeep'n friends! 


Limited to 300 spots so register early! Online registration is available until May 16 and in-person registration is available on May 20 from 10 AM - 11AM. 

A portion of the event proceeds to benefit Samuel's Supper.


Bold Rock Cidery | 1020 Rockfish Valley Hwy., Nellysford, VA 22958

Event is located in the meadow behind the cidery. Directions


If there is inclement weather that makes the event unsafe for participants, we will postpone the event to the following day. We will notify you via email and will post this information on the website and Facebook pages. Please make sure you can make both dates, as there are no refunds. ​​​


Nine awards will be given to 8 categories, exclusive to Jeep Wranglers and Jeep Gladiators.

  • Classic Jeep®, CJ (Pre 1986, Willys, Kaiser, and Military)

  • Wrangler YJ (1987-1995)

  • Wrangler TJ/LJ (1997-2006)

  • Wrangler JK (2007-2018)

  • Wrangler JL (2018-)

  • Gladiator JT (2019-)

  • Dirty Apple - Come as you are, mud and all!

  • Costume Contest - Break out the flags, twinkle lights and props! Need some ideas? Check out the 2022 event pics.

  • Bold Rocker - Best in Show 


Awards will be presented at 3 PM at the music stage. A commemorative trophy/award and a 6-pack of Bold Rock for the winner of each category. Winners must be present to receive their prize. 


The Seven Bends Band will be playing from 12-3 PM. They are a rock 'n' roll band that blends a southern fried and tie-dyed mix of rock, blues, funk, jam and traditional roots music.



There will be food available for purchase from the Bold Rock and from local food trucks.


Visit our Facebook page to see #LiveBoldJeeperFest event pics, brought to you by Doug Ash Photography.


Bold Rock is a hard cider company headquartered in Nellysford, Virginia with additional locations in Charlottesville, Virginia, Crozet, Virginia and Mills River, North Carolina. 

Located on the famed beverage corridor along Rt. 151 in Nelson County, the flagship Bold Rock Cider Barn opened in August 2014 and represents the company headquarters, the center of operations and primary cider production facility. 

Bold Rock is proud to offer a diversified line of award-winning craft beverage products including Hard Cider and Hard Seltzer crafted from fresh, locally sourced apples in Virginia and North Carolina as well as Craft Cocktails made from premium American spirits.

Caring Child


Samuel’s Supper™ is a local nonprofit organization that provides short-term financial support to families who have a child facing a life-threatening medical crisis.

Children in Indoor Playground


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Interested in becoming a 2023 LIVE BOLD JeeperFest sponsor? Contact us at

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