livebold jeeperfest
Presented by FLOW Chrysler Dodge Jeep Ram of Charlottesville
MAY 9, 2026
Bold Rock Cidery - Nellysford, VA
LIVE BOLD JeeperFest at Bold Rock Cidery is scheduled for SATURDAY, MAY 9, 2026. While this date falls one week earlier than the official Jeep Go Topless Day®, it allows us to kick off the celebration early, ensuring another unforgettable event for our attendees and partners alike—and celebrate our youngest graduating from Virginia Tech!
Jeeps.® We love them. In fact, we can't get enough of them. Since 2010, we've been creating amazing running events throughout Virginia's Shenandoah Valley and Rockfish Valley, and in 2021 we decided to scratch another itch – JEEP events.
LIVE BOLD JeeperFest at Bold Rock Cidery
LIVE BOLD JeeperFest was launched in 2021 at Bold Rock Cidery to celebrate Extreme Terrain’s Go Topless Day®, a worldwide Jeep community tradition welcoming the start of spring. The inaugural event featured more than 100 Jeeps gathered in the picturesque meadows of Bold Rock Cidery in Nellysford, Virginia.
In 2022, the event doubled in size. In 2023, attendance tripled—and every year it has sold out within days of opening registration. LIVE BOLD JeeperFest has consistently been the largest Go Topless Day event in Virginia, and we expect the same enthusiasm, energy, and bragging rights heading into 2026.
About Go Topless Day®
Go Topless Day is a global celebration for Jeep owners and enthusiasts, encouraging drivers to remove their tops and welcome the spring season together. In 2025 alone, nearly 500 Go Topless Day events took place worldwide—spanning all 50 U.S. states, seven countries, and an estimated 63,000 Jeeps. Events range from trail cleanups and parades to show-and-shine competitions and community festivals.
Community Impact
A portion of the 2026 LIVE BOLD JeeperFest proceeds will benefit Samuel's Supper™, a local nonprofit organization. For each Go Topless Day event that raises at least $500 for a local 501(c)(3), ExtremeTerrain sponsor, Barricade, will match an additional $500 donation to that same organization—doubling the community impact.
The JeeperFest Experience
LIVE BOLD JeeperFest is a full-day spring festival featuring:
Live music
Delectable food trucks
A Jeep Show & Shine competition
Vendor exhibits
Bold Rock Hard Cider
This combination of automotive culture, entertainment, and local flavor makes JeeperFest a signature destination event for Jeep enthusiasts and the broader community alike.
REGISTRATION
Registration for LIVE BOLD JeeperFest covers ONE Jeep® Wrangler or Jeep Gladiator and its passengers. You do not need to purchase an entry fee for your passengers.
ENTRY FEE
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$45 until February 28, 2026
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$50 March 1 - March 31
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$55 April 1 - May 3
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Exclusive to Jeep® Wranglers and Gladiators
Entry fee includes VIP parking in the Bold Rock meadow, Show & Shine registration, 1 commemorative event glass, 2 Bold Rock hard ciders and direct access to all of your Jeeper friends!
Limited to 350 spots so register early! Online registration is available until May 3 and in-person registration is available on May 9 from 10 AM - 10:45 AM, unless sold out.
A portion of the event proceeds to benefit Samuel's Supper, a local nonprofit organization.
LOCATION
Bold Rock Cidery | 1020 Rockfish Valley Hwy., Nellysford, VA 22958
Event is located in the meadow behind the cidery. Directions
WEATHER
If there is severe weather that makes the event unsafe for participants, we will postpone the event to the following day. We will notify you via email and will post this information on the website and Facebook pages. Please make sure you can make both dates, as there are no refunds.
CATEGORIES
Awards will be given to 8 categories, exclusive to Jeep Wranglers and Jeep Gladiators, and a Best in Show winner.
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Classic Jeep®, CJ (Pre 1986, Willys, Kaiser, and Military)
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Wrangler YJ (1987-1995)
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Wrangler TJ/LJ (1997-2006)
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Wrangler JK (2007-2018)
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Wrangler JL (2018-)
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Gladiator JT (2019-)
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Dirty Apple - Come as you are, mud and all!
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Costume Contest - Break out the flags, blow-ups and props! Need some ideas? Check out our event pics.
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Bold Rocker - Best in Show
AWARDS
Awards will be presented at 3 PM at the music stage. Winners from each category receive an awesome tin tacker trophy, a 6-pack of Bold Rock and a Go Topless Day flag. Winners must be present to receive their prize.
MUSIC
Lama and the Hound will be playing from 9:30 AM - 11:30 AM and John Paul Douglas and the Bitter Trades will be on from 12 PM to 3 PM.
FOOD
There will be food available for purchase from Bold Rock and from local food trucks.
SOCIAL MEDIA
Visit our Facebook page to see #LiveBoldJeeperFest event pics.
eventhost
Bold Rock is a hard cider company headquartered in Nellysford, Virginia with additional locations across Virginia and North Carolina.
Located on the famed beverage corridor along Rt. 151 in Nelson County, the flagship Bold Rock Cider Barn opened in August 2014 and represents the center of operations and primary cider production facility.
Bold Rock is proud to offer a diversified line of award-winning craft beverage products including Hard Cider and Hard Seltzer crafted from fresh, locally sourced apples in Virginia and North Carolina as well as Craft Cocktails made from premium American spirits.
nonprofit
Samuel’s Supper™ is a local nonprofit organization that provides short-term financial support to families who have a child facing a life-threatening medical crisis.
2026 sponsorS
Presented by
Event Sponsors
Rubicon Sponsors
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Sahara Sponsors
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Interested in being a sponsor or vendor? Check out the 2026 LIVE BOLD JeeperFest Sponsor/Vendor Info Packet