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livebold jeeperfest

MAY 18, 2024
Bold Rock Cidery - Nellysford, VA

This event has sold out. You can join a waiting list; if a spot opens, the Jeeper next in line will receive a notification email to register. 

Jeeps.® We love them. In fact, we can't get enough of them. So, after a decade of creating amazing running events throughout Virginia's Shenandoah Valley and Rockfish Valley, we decided to scratch another itch – JEEP events.


We launched LIVE BOLD JeeperFest at Bold Rock Cidery in 2021 to celebrate Extreme Terrain's Go Topless Day®. The inaugural event had over 100 Jeeps mustered in the picturesque meadows of Bold Rock. In 2022, we doubled the size and in 2023, we tripled it, was sold out in a matter of days, and expect the same enthusiasm for 2024!


Go Topless Day is a worldwide tradition for the Jeep community to celebrate the start of spring by taking off their Jeep tops. More than 360 events took place worldwide in 2022 - events ranged from trail cleanups to Jeep parades to show-and-shines. For each event that raises at least $500 for a local 501(c)(3) organization, Barricade Off Road will match $500 to that same organization.

We will be celebrating all day with great live music, delectable food trucks, a Jeep Show & Shine competition, awesome vendors and tasty Bold Rock Hard Cider to make JeeperFest the perfect spring festival!

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For general reference only; subject to change.

SATURDAY, MAY 18, 2024

9:30 AM - 11 AM

Parking and Check-In

11 AM - 4 PM

LIVE BOLD JeeperFest

Live Music, Vendors & Food

3 PM

Presentation of Awards & Prizes


Registration for the LIVE BOLD JeeperFest covers one Jeep® Wrangler or Jeep Gladiator and its passengers. You do not need to purchase an entry fee for your passengers.



  • $40 until May 3, 2024

  • $45 May 4 - May 12

  • $50 May 18

  • Exclusive to Jeep® Wranglers and Gladiators


Entry fee includes VIP parking in the Bold Rock meadow,  Show & Shine registration, one commemorative event glass, two Bold Rock hard ciders and direct access to all of your Jeeper friends! 


Limited to 350 spots so register early! Online registration is available until May 12 and in-person registration is available on May 18 from 10 AM - 10:45 AM, unless sold out. 

A portion of the event proceeds to benefit a local nonprofit organization.


Bold Rock Cidery | 1020 Rockfish Valley Hwy., Nellysford, VA 22958

Event is located in the meadow behind the cidery. Directions


If there is inclement weather that makes the event unsafe for participants, we will postpone the event to the following day. We will notify you via email and will post this information on the website and Facebook pages. Please make sure you can make both dates, as there are no refunds. ​​​


Awards will be given to 8 categories, exclusive to Jeep Wranglers and Jeep Gladiators, and a Best in Show winner.

  • Classic Jeep®, CJ (Pre 1986, Willys, Kaiser, and Military)

  • Wrangler YJ (1987-1995)

  • Wrangler TJ/LJ (1997-2006)

  • Wrangler JK (2007-2018)

  • Wrangler JL (2018-)

  • Gladiator JT (2019-)

  • Dirty Apple - Come as you are, mud and all!

  • Costume Contest - Break out the flags, blow-ups and props! Need some ideas? Check out the 2022 and 2023 event pics.

  • Bold Rocker - Best in Show 


Awards will be presented at 3 PM at the music stage. Winners from each category receive an awesome tin tacker trophy, a 6-pack of Bold Rock and a Go Topless Day flag. Winners must be present to receive their prize. 


Live music will be playing on the music stage from 11 AM to 3 PM. 



There will be food available for purchase from Bold Rock and from local food trucks.


Visit our Facebook page to see #LiveBoldJeeperFest event pics.


Bold Rock is a hard cider company headquartered in Nellysford, Virginia with additional locations across Virginia and North Carolina. 

Located on the famed beverage corridor along Rt. 151 in Nelson County, the flagship Bold Rock Cider Barn opened in August 2014 and represents the center of operations and primary cider production facility. 

Bold Rock is proud to offer a diversified line of award-winning craft beverage products including Hard Cider and Hard Seltzer crafted from fresh, locally sourced apples in Virginia and North Carolina as well as Craft Cocktails made from premium American spirits.

Caring Child


Samuel’s Supper™ is a local nonprofit organization that provides short-term financial support to families who have a child facing a life-threatening medical crisis.

Children in Indoor Playground

2024 sponsorS

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Interested in becoming a 2024 LIVE BOLD JeeperFest sponsor? Contact us at

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