LIVE BOLD JeeperFest - Glass_Hat

livebold jeeperfest

We are excited to team up with Bold Rock Hard Cider and CMA's Valley Chrysler Dodge Jeep Ram to bring you the LIVE BOLD JeeperFest on Saturday May 15, 2021, a special event for Jeep® lovers! The 13th annual Extreme Terrain Go Topless Day is a worldwide tradition for the Jeep community to celebrate the start of spring by taking off their Jeep tops.

Go Topless Day held over 240 worldwide Jeep events in 2019, which were held in 45 US states and 11 countries. Events ranged from 4x4 and OHV trail cleanups, to Jeep parades and Show & Shines. In addition to celebrating the history, activities and sense of community that accompany these gatherings, these events were able to raise $150,000 for various local organizations.

The LIVE BOLD JeeperFest and Show & Shine event will be held in the meadow at Bold Rock Cidery in Nellysford, Virginia. The event is free to spectators and family-friendly.  To participate in the Show & Shine, online registration is available. A portion of the proceeds to benefit the Blue Ridge Area Food Bank. Check out all of the event details below.


Date: Saturday, May 15, 2021

Time: 12 PM – 3 PM

Place: Bold Rock Cidery, Nellysford, Virginia

Enter your ride in our first annual Jeep® Show & Shine! Whether your Jeep® Wrangler or Gladiator is all shined up to go to the grocery store or ready for a weekend trail ride, there is a category for you! 

Don’t drive a Jeep? That’s ok, come check everything out. We'll make a Jeep lover (or buyer) out of you! Featuring live music, Bold Rock Hard Cider and food for purchase from a local food truck. A portion of the proceeds to benefit the Blue Ridge Area Food Bank.


Registration will be limited to the first 150 Jeeps!​


Event schedule is intended for general reference only (subject to change)


11 AM - 12 PM

Show & Shine Check-In and Registration


12 PM - 3 PM

LIVE BOLD Jeeperfest with Bold Rock, food trucks, vendors & live music 

Free and open to the public

1 PM - 2 PM

Judging of Show & Shine registered Jeeps

2:30 PM - 3 PM

Presentation of Awards & Prizes


SHOW & SHINE ENTRY FEE - $30 per Jeep® Wrangler and Gladiator

Includes Show & Shine registration, one commemorative stainless steel event glass and two Bold Rock hard ciders. A portion of the proceeds to benefit the Blue Ridge Area Food Bank.

LOCATION - Bold Rock Cidery | 1020 Rockfish Valley Hwy., Nellysford, VA 22958

Event is located in the meadow behind the cidery. Directions

REGISTRATION - Available online and at the LIVE BOLD Jeeperfest, limited to the first 150 Jeeps. A portion of the event proceeds to benefit the Blue Ridge Area Food Bank.

WEATHER - If there is inclement weather that makes the event unsafe for participants, we will postpone the event to the following day. We will notify you via email and will post this information on the website and Facebook pages. Please make sure you can make both dates, as there are no refunds. 

FOOD & MUSIC - Check back soon for our music and food lineup.

CATEGORIES - Judged by title sponsor, CMA's Valley Chrysler Dodge Jeep Ram.

  • Granny Smith - 1999 and older Wrangler, Willys and CJ series

  • 2-Door Wrangler - 2000 or newer

  • 4-Door Wrangler - 2000 or newer

  • Gladiator

  • People's Choice - The People's Choice Award will be voted on by the attending audience.

  • Bold Rocker - Best in Show 

  • Costume Contest - Break out the flags, twinkle lights and props! Need some ideas? Check out the photo gallery. 

AWARDS - Awards will be presented at 2:30 PM at the bandstand. Cash prizes and sponsor swag for winner of each category. Winners must be present to receive their prize. 


Bold Rock is a hard cider company headquartered in Nellysford, Virginia with additional locations in Charlottesville, Virginia, Crozet, Virginia and Mills River, North Carolina. 

Located on the famed beverage corridor along Rt. 151 in Nelson County, the flagship Bold Rock Cider Barn opened in August 2014 and represents the company headquarters, center of operations and primary cider production facility. 

Bold Rock is proud to offer a diversified line of award-winning craft beverage products including Hard Cider and Hard Seltzer crafted from fresh, locally sourced apples in Virginia and North Carolina as well as Craft Cocktails made from premium American spirits.

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Bold Rock's back deck view
Bold Rock's back deck view

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